Recently, HD Hyundai Infracore has secured a large-scale order of 100 large excavators in Ethiopia, demonstrating its strong influence in the African market. The majority of these large excavators are under the DEVELON brand. The order is from two local mining development companies, and it is expected to be fully delivered by June this year.

With the advancement of mineral resource development and infrastructure construction projects in Africa, the local demand for large excavators continues to grow. Among them, Ethiopia has become one of the recent popular markets by virtue of the development of resources such as cobalt and lithium. Previously, HD Hyundai Infracore has won the favor of the local market with its excellent product quality and rapid response service. Its excavating machinery firmly holds a 57% market share in Ethiopia. The injection of 100 large excavators this time will further promote the high-quality development of local minerals and infrastructure, and also serve as a powerful boost for the company to expand its influence in Africa.

The main model of this order is the 36-ton crawler excavator. In 2024, 212 units of this model have been sold in Ethiopia, gaining a broad mass base and positive word-of-mouth. It is precisely based on this that the local mining development companies decided to continue choosing HD Hyundai Infracore.

A relevant person from HD Hyundai Infracore said, "Ethiopia is a major market that accounts for more than one-third of our company's sales in the African market. Our company will take Ethiopia as the center and strive to expand the market to neighboring countries, enhancing our brand influence across the entire African continent."

Currently, in addition to the development of mineral resources, the Ethiopian government is also actively promoting the airport construction project in Addis Ababa, the capital city. This project plans to build a super-large airport with an annual passenger throughput of 110 million people. Once completed, it will become the largest airport in Africa. The continuous activity of infrastructure projects will serve as another driving force for the local demand for construction machinery, and it will also attract more brands from around the world to compete.

Emerging markets are the best touchstone for evaluating the strength of construction machinery brands. HD Hyundai Infracore attaches great importance to the exploration and challenges of emerging markets. After successfully entering the Middle East market and achieving remarkable results, HD Hyundai Infracore has chosen to focus on Ethiopia and strive to expand its sales performance in the emerging African market. With the successful signing of this order for 100 large excavators, HD Hyundai Infracore's African strategy is gradually becoming a reality.